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Difference between SEO And SMM

Difference between SEO And SMM

Difference between SEO And SMM

SEO and SMM are Interesting topics in the Digital Marketing Industry.

But what exactly is the difference between SEO and SMM? And how can you use each of these marketing plans for the benefit of your Firms?

In this Blog, we’ll look at the difference between SEO and SMM so you can fully understand how these marketing concepts work. At the end, you will know which method you’ll want to pursue to reach your goals: SEO or SMM.

I also have a page on SEO and PPC, if you’re curious about those comparisons. And if you want to learn more about the information of search engine optimization, then be sure to check out my another blog posts on why your business needs SEO and why SEO is important for your online success to gain additional insight on this topic.

What Is the Difference Between SEO and SMM?

What is SEO?

SEO, or Search Engine Optimization, is a digital marketing technique aimed at improving your website’s visibility on search engine result pages (SERPs). It involves various strategies and tactics to rank higher on search engines like Google, Bing, and Yahoo.

How does SEO work?

SEO operates by optimizing your website’s content, structure, and user experience to align with search engine algorithms. This optimization includes keyword research, on-page SEO, link building, and technical SEO.

Key SEO elements

Key elements of SEO include keyword research, on-page optimization, backlinks, and technical SEO. These elements work in harmony to boost your website’s search engine rankings.

Types of SEO

On-Page SEO

On-page SEO refers to all of the techniques that can be taken within a website in order to improve its ranking in the search Search Engine Results Page (SERP). This strategy focuses on using target keywords correctly throughout the web pages so that the content is considered the most relevant result for a searching query.

On-page SEO elements include:

  • Meta Title: It acts as a name tag for the webpage. Meta titles are read by search engine robots and seen by users searching the web as the clickable link in the search engine results page (SERP). Putting an SEO focus keyword here can help to improve a webpage’s ranking. The Length of Meta Title is 60 Characters Including Space.
  • Meta Description: It summarises the content of a webpage for the benefit of users and search engines. Meta descriptions are displayed under the Meta Title on the search engine results page (SERP). This is a good place to include targeting keywords. The Meta Description Length is 150 t0 160 Character Including Space.
  • URL Structure: It is the code that indicates how a search engine should be collect the information about a resource. URL structures consist of a path that includes the specific subfolder structure where a page is located in a website. Putting SEO keywords in the URL can helps to increase rankings.
  • Headings: These are the H1 to H6 tags on the page. Headings provide an outline for the content. These tags are a good place to use keywords because search engines result place more weight on them. Headings Tags play Most important role from an SEO point of view.
  • Image ALT Text: It is the alternative text that is to be rendered when the element to which it is applied cannot be displayed. The most common use for ALT text is to define images in a text format. If the image cannot load, then the ALT text will be show on displayed. This is another good place to put SEO keywords on image alt text. It also plays a most Important Role in SEO because Google Never read a Image GOOGLE always read image alt text.
  • Internal Linking: This refers to the one webpage on a site linking to another webpage on the same web-site. Internal linking can help search engines connect the another between related content within a website. This is an area where you can use keywords strategically for on-page optimization purposes by putting the keywords in the anchor text of the internal links.

You can easily understand on-page SEO in my post on what is on-page optimization.

Off-Page SEO

Off-page SEO refers to all of the actions taken outside of a website to impact the rankings within search engine results pages (SERP). On-page SEO plays a 30% role. You can think of this plan as earning “votes” for your content. Optimising for off-site ranking factors involves improving the approach of a website’s popularity, relevance, trust, & authority on a particular topic.

Off-page SEO elements include:

  • Backlinks: This refers to external linking pointing to your website. A backlink is created whenever your website is referenced on another website. The quantity and quality relevance of backlinks are all factored into the score that search engines like Google, Yahoo, and Bing use to position a website for a specific set of keywords.
  • Social Media Posts: This refers to your content being shared on social media Platfome. Social media can help to increase the number of links to a webpage as the content gets more shares across the social media platform.
  • Social Bookmarking: This refers to adding links to your web pages that allow online bookmarks like Reddit, Tumblr,, Digg, Medium, Gab and Delicious to gain more awareness for your content. Social bookmarking sites can also help you build a larger audience for your firms in addition to gaining more links.

SMM: Social Media Marketing

What is SMM?

SMM, or Social Media Marketing, is a digital marketing strategy that focuses on promoting your brand and engaging with your audience on social media platforms like Facebook, Twitter, Instagram, and LinkedIn

Types of SMM

  • Social Networking: This refers to a social media platform where people connect with others online. Social media networking sites let you post, share, and respond to each other’s content. These platforms are a good place to share links to your blogs or articles to generate more awareness for them. You can also boost the reach for content by paying to promote it. Popular social networking sites include Facebook, Twitter, Instagram, You-tube and LinkedIn.
  • Image Sharing: This refers to social media platforms that allow you to share pictures. Image sharing sites are a good place to show off your products and service to promote user-generated content. Some people even use image sharing sites to run giveaways and contests to increase brand awareness. Popular image sharing sites include Instagram, Snapchat, Facebook ,Quara, Pixabay and Pinterest.
  • Video Sharing: This refers to a social media platform that lets you upload videos and share them with the world. Video sharing sites are a good place to increase your brand by educating your audience on key topics, producing how-to videos, and answering questions in face-to-face interaction. Popular video sharing sites include YouTube, Vimeo, Tik-Tok, Instagram Reels and Dailymotion.

Social Blogging: This refers to social sites that are set up to be publishing platforms. Social blogging sites can help you build more authority for your product and reach new users who are not actively searching for your business on other social media platforms. This channel is a good place to repurpose parts of existing blog content as a way to drive traffic back to your main website. Popular social blogging sites include Medium, Blogger and Tumblr.

How does SMM work?

SMM involves creating and sharing content on social media to build brand awareness, drive website traffic, and foster customer engagement. It includes activities such as posting updates, running ads, and interacting with followers.

Key SMM strategies

Key SMM strategies include content creation, audience targeting, paid advertising, and social media analytics. These strategies help in achieving your marketing goals on social platforms.

Key Difference Between SEO and SMM

This is a comparison table that shows the difference between SEO and SMM is an easy-to-read format. It covers most of the information you’ve learned so far about search engine optimization(SEO) Vs  social media marketing.(SMM).


SEO, or Search Engine Optimization, is a digital marketing technique aimed at improving your website’s visibility on search engine result pages (SERPs).

SMM, or Social Media Marketing, is a digital marketing strategy that focuses on promoting your brand and engaging with your audience on social media platforms

Divergent Goals

The primary objective of SEO is to improve organic search rankings, enhance website visibility, and drive quality traffic over the long term. It’s about making your website more search engine-friendly.

SMM aims to create a strong online presence on social media, increase brand recognition, and drive immediate traffic and engagement. It’s about building relationships with your users.

Traffic Sources

SEO primarily generates organic traffic from search engines. Users find your website when searching for relevant keywords, leading to sustained traffic growth.

SMM drives traffic through social media platforms. It relies on social sharing, advertising, and viral content to attract users.

Cost Considerations

SEO often requires ongoing efforts and investment. Costs include content creation, technical improvements, and link-building campaigns.

SMM budgets encompass advertising costs, content creation, and social media management tools. It offers flexibility in spending based on campaign objectives.

Long-term vs. Short-term Impact

SEO’s impact is cumulative and long-lasting. Once your website ranks well, it can maintain its position for an extended period, providing sustainable results.

SMM can yield immediate results, such as increased website traffic and engagement. However, its effects may diminish quickly if not consistently maintained.


I hope you enjoyed this beautyfull post on SEO vs  SMM.

As you understand, the main difference between SEO and SMM is that search engine optimization focuses on generating more website traffic and ranking on SERP while social media marketing is used to build brand awareness. However, both marketing strategies can be beneficial for you when used together.

If you’re trying to decide which plans to use right now, SEO and SMM, then it’s best to figure out what the current goals are for your firms. If higher keyword rankings and website traffic are more. Kyarav Digital Provide Best SEO Service in Delhi NCR.

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